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Aside from core traditional hair services, there were various new add on hair treatments that Hair & Beauty by Clare Ashton provide their customers, but with no collateral to explain these services sales were poor.
The challenge was to provide a sales tool that clearly conveyed the benefits of these new treatments, namely Olaplex – a revolutionary new product on the market – by educating customers of the service and advantages they bring.
Following an overhaul of all other in-store literature, we wanted to create an in-store brochure that complemented the other Hair & Beauty by Clare Ashton print collateral.
The primary purpose of the piece was to educate the salon’s customers about the new services, so using simple tone of voice to convey a scientific process and stunning photography, we were able to convey the benefits clearly.
The end result was a bespoke, credible brochure that doubled as a staff sales tool, enabling an uplift in sales by some 1200%.
We bring together marketing strategy, digital technology and creative design to deliver integrated marketing campaigns that deliver measurable results for our clients.