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Leading Team GB Physio Rob Hamilton, had designed and developed a tool to be used used at the highest level in sport to treat athletes with soft tissue mobilisation.
With numerous established competitors, the team at MyoBl8de required a unique identity, which conveyed the tool’s USP and allowed them to differentiate it from others on the market.
Gossip Marketing provided an end to end solution, firstly by researching and profiling the market, then devising a strategy to differentiate the tool.
The MyoBl8de was born, conveying the tool’s unique 8 sided approach to treating IASTM, with various support materials then provided including a new website with e-commerce functionality and instructional materials used at the Rio Olympics.
We bring together marketing strategy, digital technology and creative design to deliver integrated marketing campaigns that deliver measurable results for our clients.