Following a significant refit and interior renovation, Hair & Beauty by Clare Ashton needed a way to convey the new features and services of the salon to prospective clients and lapsed customers.
With photography only able to do so much, Gossip Marketing suggested the use of video, that could form the basis of an intensive social media campaign.
Our aim was to shoot a video that captured the essence of Hair & Beauty by Clare Ashton. A buzzing, vibrant salon with stunning decor, top brands and a service offering to rival any leading salon.
The primary purpose of the video was online usage, with intensive social media campaigns the order of the day to leverage local exposure.
We created a look and feel on a par with the salon and its demographic. Contemporary, quality and youthful, with licensed music to fit the tone of voice the business was aiming for.
The end result was a bespoke, inspirational video that enabled our client to engage new customers and reactivate lapsed ones.
We bring together marketing strategy, digital technology and creative design to deliver integrated marketing campaigns that deliver measurable results for our clients.
