With Facebook’s monthly active users fast approaching the 2 billion mark, the amount of data that Facebook holds on people and businesses is totally unparalleled.
No other platform provides businesses with access to such heavily targeted data at such a cost effective price. For small businesses, it allows them to tap into thousands of local potential customers, either mass market or segmented to the nth degree where it warrants it.
So if the local hair salon wants to show their advert to females aged 18-50 who live within 10 miles of the business, who like hair and beauty and are a fan of the GHD brand, that’s entirely possible. Or the national retailer who sells mattresses online, with no bricks and mortar store who attributes over 50% of their sales via Facebook advertising alone.
No other advertising platform can claim equivalence to that, and done right Facebook advertising can be the most cost effective means of generating brand awareness, retaining customer loyalty and increasing sales.
With over 40% of marketers now recognising that Facebook is critical or important to their business, if your business isn’t monetising the Facebook platform, it’s time to start now.
We’ve been helping businesses with Facebook marketing campaigns for over 3 years, with many of our smaller clients opting to allocate over three quarters of their annual marketing budget to the platform alone based on the incredible ROI they have received.
“Gossip Marketing does all our marketing and advised us to use Facebook ads to drive local awareness and generate business. They have been so successful that we now allocate over 70% of our marketing budget to Facebook alone. On average each campaign nets us a ROI of around 8000%, which is practically unheard of via any other channel.”
Tom Watson UPVC
