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EasyPay Network are one of the UK’s leading leading providers of automated payment kiosks for the NHS and private hospitals.
As part of the company’s growth plan, company director Ben Wileman recognised the need to rebrand the company to take the business to the next level.
Initially recruited to provide analysis and consultancy services, Gossip Marketing were soon appointed to undertake all of the company’s marketing collateral.
Gossip Marketing initially undertook an audit of current materials, which confirmed the need for a rebrand and identified where additional marketing support was required.
Following a full positioning exercise, we developed the new EasyPay Network brand identity, which met the brief of being identifiable with their core professional ABC1 demographic.
What followed was a thoroughly researched mobile optimised website, that allowed the team at EasyPay to convert new enquiries to customers almost immediately.
We bring together marketing strategy, digital technology and creative design to deliver integrated marketing campaigns that deliver measurable results for our clients.