ESPA is a beauty brand stocked by some of the world’s leading high end establishments, including Harrods, Harvey Nichols, the Four Seasons Park Lane and Corinthia Spa. So when Hair & Beauty by Clare Ashton was accepted to become a stockist, they recognised the need to create quality in-store materials to educate their customers about the ESPA range.
As a high end beauty brand, ESPA are incredibly protective of their corporate image, so the brochure had to complement the brand by working within their corporate guidelines, whilst firstly retaining the identity of Hair & Beauty by Clare Ashton.